CLEAN : Uber taxi app expanding across Africa

The video discusses the strategic approach to doing business in Africa, emphasizing a slow and understanding-driven entry into markets like Lagos and Nairobi. It highlights local challenges, such as the lack of cash payment options in Nairobi, and how introducing cash payments significantly boosted business growth. The video also presents growth metrics, showing a substantial increase in trips booked on the platform from 2014 to 2015.

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