Globalization and its Impact on Businesses and International Trade

The video explores globalization, its impact on businesses, and international trade. It discusses how companies like Pepsi, Subway, and eBay operate globally, highlighting the role of reduced trade barriers and technological advancements. The video explains exports and imports, trade patterns, and the opportunities and challenges globalization presents. It also covers trade barriers, trade blocs, and the need to adapt the marketing mix for different markets.

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