Some Tobacco Products Can Now Market As Less Risky Than Smoking

The FDA has approved the advertising of eight Swedish Match smokeless tobacco products as less risky than smoking cigarettes. These products, sold under the brand name General, have been available since 2015 but were not previously allowed to advertise their reduced risk. The FDA emphasizes that while these products may pose a lower risk of certain diseases compared to smoking, they are not safe. All tobacco products are potentially harmful, and packaging will continue to carry mandatory health warnings. The FDA advises against starting tobacco use for those who do not already use it.

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