Website URLs and Social Media Handles for Business

The video tutorial emphasizes the importance of securing a URL and social media handles that align with your business brand. It highlights the challenges of finding available and desirable URLs, especially dot coms, due to high demand and limited supply. The tutorial provides strategies for selecting short, memorable, and representative URLs and handles, including using creative or made-up words. It also discusses the significance of planning and budgeting for domain purchases, particularly for consumer-facing businesses.

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