Wendy's plans to test out surge pricing in 2025

The video discusses the rising costs of fast food, highlighting the shift from $5 foot longs to $12 and the increase in dollar menu prices. It introduces the concept of dynamic pricing, similar to Uber, where prices vary throughout the day. Public opinions are sought, revealing mixed feelings about fast food pricing. Marketing expert Darrin Duber-Smith explains strategies like sales promotions to manage demand. Wendy's plans to test dynamic pricing and AI-enabled menu changes by 2025, though details remain sparse.

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