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CELAN : With Detroit launch BMW aims to reignite US car sales
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Social Studies
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10th Grade - University
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The transcript discusses BMW Group's achievements in 2017, including selling 100,000 electrified vehicles. It highlights the launch of the BMW X3 and X2 models, investments in training, and the introduction of the BMW Motorrad scooter. The company is optimistic about 2018 despite challenges in meeting global demand, particularly in the US market.
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