VOICED: Forget the supermarket, South African foodies go artisanal

The video discusses the rise of local markets in South Africa, co-founded by Cameron Monroe, which promote handmade goods over mass-produced items. These markets not only support local producers but also rejuvenate underdeveloped areas and attract diverse shoppers. Despite the dominance of fast food and malls, these markets play a crucial role in the food industry, offering small producers a platform to engage directly with customers. The food is expensive, but the demand for organic, ethically sourced products is growing.

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