New bottle and can reward recycling machine

The video discusses the UK's only deposit return scheme in Edinburgh, where consumers pay extra for bottled drinks and receive cash back upon return. The scheme is being piloted at Heriot Watt University. Public acceptance is high, and companies like Coca Cola have dropped opposition. The video highlights global success stories, such as in Germany and Lithuania, where recycling rates have significantly increased. Economic incentives, like a charge on plastic bags, have proven effective in changing consumer behavior. The video emphasizes the importance of recycling to reduce waste and protect the environment.

What new insight or understanding did you gain from this video?