TED: How to transform apocalypse fatigue into action on global warming | Per espen Stoknes

The video explores how different communication styles affect engagement with climate change issues. It identifies five psychological defenses that hinder engagement: distance, doom, dissonance, denial, and identity. The speaker proposes five solutions to counter these defenses: making climate issues social, supportive, simpler, visual, and story-driven. The talk concludes by reimagining climate as the living air, emphasizing the importance of storytelling in fostering engagement.

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