VOICED : Casi octogenaria y modelo de lenceria brasilena alienta a mujeres a salir de la sombra

Helena Chargel, a nearly octogenarian Brazilian, has reinvented herself by launching a project aimed at empowering older women. After retiring from a textile company, she founded a fashion brand to bring visibility to women over 60, who have been overlooked by the fashion industry. Helena emphasizes the growing demographic of older individuals and the need for companies to adapt. She has expanded her brand to include sportswear and shares unedited, authentic images on Instagram, promoting self-acceptance.

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