Marketing Mix: Product - What is Product Marketing?

The video tutorial discusses the role of 'Product' in the marketing mix, emphasizing its importance in addressing customer needs and preferences. It outlines two main differentiators: consumer vs. commercial products and physical goods vs. services. The tutorial identifies five critical components of product marketing: new product development, design ethic, product management, product support, and packaging. It also highlights four roles in product marketing: identifying customer needs, targeting market segments, creating customer personas, and conducting competitive analysis. The tutorial concludes that understanding the product is essential for effective marketing.

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