The Outlook

The transcript discusses LVMH's response to a crisis, focusing on actions over words. LVMH shifted production to support healthcare by manufacturing hand sanitizers and masks. The company emphasized brand legitimacy and community support, providing hospitality services to healthcare workers. Advertising was minimal, focusing on social responsibility rather than PR. The discussion also covers brand purpose, CSR, and future marketing strategies, highlighting the balance between tradition and innovation. Consumer insights reveal a tension between creativity and timelessness.

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