Pestle Analysis

The video tutorial explains how to conduct a PESTLE analysis, which stands for Political, Economic, Social, Technological, Legal, and Environmental factors. It guides viewers through the process of analyzing these factors to develop a business strategy. The tutorial emphasizes the importance of understanding the impact of each factor on a business and provides a step-by-step approach to conducting the analysis. It also highlights how to transform the analysis into actionable strategies by leveraging opportunities and mitigating challenges.

What new insight or understanding did you gain from this video?