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The Cola Wars
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History, Business
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11th Grade - University
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Hard
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The video explores the intense competition between Coca-Cola and Pepsi during the 1980s, known as the Cola Wars. It covers the origins of both brands, their marketing strategies, including the famous Pepsi Challenge, and the use of celebrity endorsements. The introduction of New Coke and its market reception is also discussed, highlighting the impact on sales and brand loyalty.
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