Building America's Largest Organic Tea Company

Seth Goldman shares his journey from founding Honest Tea to becoming the executive chairman of Beyond Meat. He discusses the challenges and strategies involved in creating a successful organic tea brand, including the importance of ethics, branding, and marketing. Goldman emphasizes the significance of scaling and partnerships, such as with Coca-Cola, to expand the business. He also highlights his venture into plant-based foods with Beyond Meat, driven by a desire to innovate in the vegetarian market.

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