Sir Martin Sorrell interview at the World Economic Forum

The video discusses the multifaceted impact of the war on the global economy, highlighting two main areas: geographical and technological. Geographically, the war has led to a shift in investment strategies, with some regions experiencing a 'risk off' approach while others see 'risk on' opportunities. This has resulted in a more localized economic focus, challenging the concept of globalization. Technologically, the war has underscored the importance of big tech companies, both in defensive and offensive contexts, emphasizing the need for a robust tech ecosystem.

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