VOICED : Marseille family keep French Pastis tradition alive

The video explores the unique flavor of pasteis, a spirit with aniseed and licorice notes, and its cultural roots in the South of France. It highlights the evolution of drinking habits in France, with consumers now more conscious of product labels. Despite a general decline in flavored spirits, the featured family business continues to thrive. The company's history traces back to Algeria, moving to Marseille post-independence, where it produces a variety of spirits. The video also covers the operational challenges faced by the small factory and its efforts to increase brand visibility through guided tours. Despite its small scale, the company remains committed to its roots in Marseille.

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