The Difference Between Creativity and Innovation

The video explains the difference between creativity and innovation, emphasizing that creativity involves generating new ideas, while innovation is about implementing them. It delves into the nature of creativity, highlighting the ability to think of novel ideas, find unseen patterns, and make connections between unrelated phenomena. Examples of creativity in organizational settings are provided, such as brainstorming and improving processes. The video also discusses ways to develop creativity, including thinking outside the box, leveraging group creativity, and management's role in fostering a creative environment.

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