Psychological Factors Affect Consumer Decisions

Psychological Factors Affect Consumer Decisions

Assessment

Interactive Video

Business

University

Hard

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The video explores key psychological factors influencing consumer decision making, including needs and motivation, perception, and learning. It highlights how these factors shape consumer choices and the importance for marketers to understand these psychological processes.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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