VOICED: Japanese chain Uniqlo takes on fashion giants

VOICED: Japanese chain Uniqlo takes on fashion giants

Assessment

Interactive Video

Business, Design

9th - 12th Grade

Hard

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Uniqlo, a major Japanese clothing brand, is a significant player in Japan with 761 stores. Known for affordable, well-made clothes, it has a loyal customer base. Led by Tadashi Yanai, Uniqlo aims to expand globally, challenging brands like H&M, Zara, and GAP by focusing on quality over fashion. With flagship stores in New York and London, Uniqlo is targeting the European market, starting with Paris, and plans to expand to Russia. The brand has achieved $8 billion in sales this year and plans to open more stores if successful in Paris.

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OPEN ENDED QUESTION

3 mins • 1 pt

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