Kodak: A Tale of Missed Opportunities in the Digital Age

Kodak: A Tale of Missed Opportunities in the Digital Age

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

11th Grade - University

Hard

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The video explores Kodak's failure to adapt to the digital photography revolution, despite foreseeing the rise of smartphones. Kodak's focus on traditional film and its inability to capitalize on digital innovations led to its decline. The company underestimated the shift from preserving memories to sharing them instantly, which smartphones facilitated. As a result, Kodak faced financial struggles, culminating in bankruptcy. The video also highlights the niche market for film photography and the emotional impact of Kodak's downfall on its employees.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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