Boston Beer Company's quest for a better can

The video explores the relationship between taste and smell, emphasizing that the tongue detects basic tastes while the nose perceives complex flavors. It highlights the importance of airflow in the mouth for flavor perception, particularly when drinking from a can. The design of the can, which allows for better airflow, enhances the tasting experience by enabling the drinker to perceive flavors more quickly. The video concludes by noting that a significant part of beer perception is through the nose.

What new insight or understanding did you gain from this video?