What is a Brand? Brands and Branding

The video explores the concept of branding, tracing its origins from livestock branding to modern corporate branding. It highlights the role of James Walter Thompson in shaping advertising and brand management. The video discusses brand perception, brand awareness, and brand equity, emphasizing their importance in consumer behavior and market leadership. It differentiates between brand loyalty and customer loyalty and warns of the potential risks associated with strong branding.

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