Creators Of New Voter Mapping Tool Hope To Expand Electorate In 2020

Shameka Parrish Wright, a first-time candidate for a school board seat, uses Map the Vote to register new voters and increase her election chances. The tool, tested in Kentucky and Texas, helps canvassers target unregistered voters using public data. It has registered thousands of voters, focusing on progressive-leaning individuals. The tool emphasizes privacy and aims to improve accuracy with more usage. Organizers hope to expand the electorate by focusing on unmarried women, young people, and people of color.

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