How to innovate for success in business

The video discusses Britain's rich history of innovation and the challenges faced by startups in the current economic climate. It highlights the importance of securing funding, with a focus on crowdfunding and venture capital as potential solutions. The role of big businesses in supporting startups through initiatives like Tech City is also explored. Additionally, the video covers support programs such as Shell Springboard and Livewire, which provide funding and resources to young entrepreneurs. The overall aim is to transform British startups into global leaders.

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