What is Persuasion?

The video explores the concept of persuasion, defining it as the process of using communication to influence others' attitudes, beliefs, or behaviors. It traces the history of persuasion back to Aristotle and outlines its key components: speaker, message, and audience. The video also discusses the role of persuasion in everyday life and clarifies what persuasion is not, distinguishing it from coercion and manipulation.

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