Beating the Heat: Adidas' Innovations for Athletes in the 2004 Olympics

The video discusses the challenges athletes face in extreme heat and humidity, highlighting Adidas' innovative solutions. The Adidas Innovation team, in collaboration with experts, developed body mapping techniques to identify key heat and sweat zones. This research led to the creation of Climacool apparel and footwear, designed to enhance cooling and comfort for athletes. The video also features insights from Dr. George Havanett on thermal regulation and the importance of moisture management in athletic performance.

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