Diesel xXx Rock & Roll Circus - New York City

The video discusses Diesel's 30-year celebration, initiated by Stefano Rosso, highlighting the brand's strong presence in the U.S. and its appeal to a diverse age group. Renzo Rosso's strategic choice of the U.S. market is emphasized. The video also covers the planning of a celebratory event featuring notable talents like Chaka Khan and N.E.R.D., focusing on maintaining relevance to today's consumers.

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