Targets new holiday ads feature a 'weirdly hot' Santa

In a new ad campaign, Santa Claus is portrayed with a modern twist, swapping his traditional red suit for a red sweater and khakis. He maintains his iconic beard but now sports a salt-and-pepper hairstyle. One ad features Santa driving a pickup truck to Target with 'Born to Be Wild' playing in the background. Another ad, titled 'He's Hot, But these Turkey deals are Hotter,' has gained over 6 million views on YouTube. There is no information yet on whether Mrs. Claus will also receive a makeover.

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