TED: The brain science (and benefits) of ASMR | Craig Richard

The video explores the concept of ASMR, a sensation triggered by personal attention and soft sounds, leading to relaxation and brain tingles. It discusses personal experiences, the role of Bob Ross, and the rise of ASMR artists. Scientific research highlights ASMR's potential health benefits, including stress reduction and improved sleep. The video also raises questions about the underlying brain chemistry and why not everyone experiences ASMR.

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