Understanding Human Nature When Mother Nature Wreaks Havoc

Kenny Broad, an environmental anthropologist, uses cave diving as a metaphor to discuss risk awareness. Supported by the National Science Foundation, he developed Storm View, a simulation to study decision-making during hurricanes. The simulation shows that people often rely on TV for storm updates, but emotional responses can override analytical thinking. Broad's team aims to improve hurricane warnings and study responses to other natural disasters. They also focus on educating the public about environmental risks like climate change and water pollution, emphasizing the need for engagement rather than just information.

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