VOICED: Befriend a gorilla via the Internet

The video discusses Uganda's initiative to introduce endangered mountain gorillas to social networking through a website by the Uganda Wildlife Authority. Users can pay $1 to befriend a gorilla on Facebook, supporting conservation efforts and local communities. The program is a unique blend of social media and environmental marketing, attracting attention from Hollywood actors. Uganda's forests house half of the world's mountain gorillas, with tourism being a significant economic contributor. The initiative aims to increase awareness and support for gorilla conservation.

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