TED: 404, the story of a page not found | Renny Gleeson

The video discusses the concept of 404 pages, which are error pages displayed when a webpage cannot be found. It explores the emotional impact of encountering a 404 page, likening it to a broken relationship. The video then shares a story about a technology incubator where startups creatively used 404 pages to engage users, turning a negative experience into a positive one. This led to a contest where startups designed unique 404 pages, demonstrating that small, well-designed moments can enhance brand perception. The exercise highlighted the importance of turning mistakes into opportunities.

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