TED-ED: Beware of nominalizations (AKA zombie nouns) - Helen Sword

The video discusses nominalizations, or 'zombie nouns,' which are nouns formed from other parts of speech. These nominalizations can make writing sound pompous and abstract by replacing active verbs and adjectives with abstract entities. The video provides examples of how nominalizations can obscure meaning and offers strategies to reanimate sentences by reducing their use. It highlights the impact of nominalizations in literature, using George Orwell's work as an example, and warns against their overuse, which can lead to jargon-filled writing that lacks clarity.

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