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Starmaking and the Formation of United Artists
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Other, Social Studies, Business, Architecture, Performing Arts
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4th Grade - University
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Hard
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The video discusses the rise of movie stars like Florence Lawrence, Mary Pickford, and Charlie Chaplin in the 1910s, highlighting their national stardom and the early merchandising associated with them. It explains the control studios had over stars and how Mary Pickford renegotiated her contract to prevent block booking. The formation of United Artists by Pickford, Chaplin, Douglas Fairbanks, and TW Griffith is covered, emphasizing their desire for creative and financial control. Lastly, it touches on Pickford's influence on theater design, inspired by her travels in Europe.
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