The ROI of Inflencer Marketing with John Ale

The video features a discussion between Bill and John Ale, an investor in TapInfluence, focusing on the importance of ROI in marketing software, particularly influencer marketing. They highlight the inefficiencies in current digital advertising practices, emphasizing the need to shift focus from vanity metrics like reach and impressions to tangible sales and ROI. TapInfluence is praised for its ability to track ROI both online and in-store, offering a comprehensive solution in influencer marketing. The conversation also touches on the historical evolution of digital marketing and the challenges faced in optimizing ad spend.

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