Philips Pixel Plus TV: Revolutionizing the Digital Television Market

The video discusses the slow adoption of HDTV due to high costs and lack of demand. Philips introduces its Pixel Plus technology as a solution, offering enhanced picture quality without the need for expensive infrastructure. The US faces challenges with multiple digital TV standards and missed deadlines for HDTV adoption. Philips' Pixel Plus system aims to improve image resolution by doubling the number of lines and pixels, simulating an HDTV experience. However, the market's response to this synthetic system remains uncertain.

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