Wealthy Chinese flocking to Harrods

Wealthy Chinese flocking to Harrods

Assessment

Interactive Video

Business, Social Studies, Geography

9th - 10th Grade

Hard

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Chinese tourists are the largest foreign consumer group for UK retailers, spending significantly more than other nationalities. Luxury brands, particularly at Harrods, attract these tourists due to favorable exchange rates and lower prices. Harrods has embraced Chinese New Year by accepting China's credit cards. The number of Chinese visitors is expected to double by 2014, driven by increasing affluence and travel capability.

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OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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