VOICED: Japan's pursuit of cute spawns $30 billion industry

The video explores the cultural and economic significance of mascots in Japan. These oversized cartoon animals, representing the country's 47 prefectures, are not just for children but are a $30 billion industry. They entertain, engage in marketing, and even work in public services. The video highlights how mascots are enjoyed by all age groups and play a vital role in Japanese society.

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