100,000 people have pledged to stick to a plant-based diet for what's being called 'veganuary'

The video explores the rise of veganism in Gloucester, highlighting Soul Food, the city's first fully vegan takeaway. It discusses customer reactions, noting that many meat-eaters enjoy the plant-based options. The video also covers Veganuary, a campaign encouraging people to try veganism, and addresses nutritional concerns of a vegan diet. A farmer from North Somerset shares his perspective, emphasizing the importance of quality meat and local produce in a balanced diet. The video concludes with a discussion on the growing awareness of food origins and dietary choices.

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