Controversy and Creativity: A Look at Unconventional Advertising and Innovative Fashion at Japan Fashion Week

The video explores the innovative motion dresses by designer Hassane Chalian, created in collaboration with French jeweller Florian and Swarovski. These dresses, featuring hidden pulleys and microchips, change shape on the runway, celebrating 111 years of Swarovski. Each dress is uniquely crafted with intricate circuitry and adorned with crystals. Charlie's design philosophy emphasizes innovation and historical references. The audience's response was enthusiastic, though the future of kinetic clothing remains uncertain. The video concludes with a reflection on the potential of such technology in fashion shows.

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