Customer Acquisition

The video tutorial discusses customer acquisition, a process of converting leads into customers through strategic actions. It differentiates customer acquisition from marketing, emphasizing that acquisition focuses on customer actions while marketing builds brand awareness. The tutorial outlines the customer journey from visitor to customer, highlighting the importance of understanding each stage. It also explores various digital channels for acquisition, such as social media and SEO, and stresses the need for sustainable strategies and flexibility in adapting to changing marketing techniques.

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