VOICED : Exports soar as Italys rice fields find niche markets

The video explores the rich tradition of rice cultivation in Italy, particularly in the Vercelli region. It highlights Italy's position as Europe's top rice producer, focusing on the high quality of its Arborio and Carnaroli grains. The economic impact of rice production is discussed, including innovations in rice-related products. The historical context is provided, tracing rice cultivation back to French monks and innovations by Leonardo da Vinci.

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