Simon Sinek: How great leaders inspire action

The video explores why some leaders and organizations, like Apple and the Wright brothers, succeed against assumptions. It introduces the Golden Circle concept, emphasizing the importance of 'why' over 'what' and 'how'. The biological basis of decision-making is discussed, highlighting the role of the limbic brain. The video contrasts the success of the Wright brothers with Langley's failure, illustrating the power of belief. It also explains the law of diffusion of innovation, using examples like Tivo and Dr. King to show how belief-driven communication can inspire and lead to success.

What new insight or understanding did you gain from this video?