
Is Coca-Cola a Religion?
Interactive Video
•
Religious Studies, Business, Architecture, Social Studies
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11th Grade - University
•
Hard
Wayground Content
FREE Resource
The video explores the idea of Coca-Cola as a modern religion, drawing on Mark Pendergrast's book and Clifford Geertz's definition of religion. It discusses how Coca-Cola's symbols and advertisements create powerful, pervasive moods akin to religious experiences. The video also highlights Coca-Cola's global reach and the religious devotion of its leaders. While Coca-Cola may not be a religion, it shares religious characteristics, illustrating how religious elements can be embedded in culture.
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OPEN ENDED QUESTION
3 mins • 1 pt
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