What's in a Name!? Starbucks

What's in a Name!? Starbucks

Assessment

Interactive Video

English

9th - 10th Grade

Hard

Created by

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The video explains how Starbucks got its name from Herman Melville's novel Moby Dick. Initially considering the name 'Pequod' after the whaling ship, the company opted for 'Starbucks' after the ship's first mate, adding an 'S' to his name. This choice reflects the romance of the high seas and the seafaring tradition of early coffee traders. The mermaid logo further emphasizes the nautical theme.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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