Season's Greetings: How Hallmark Creates The Perfect Card

The video explores the tradition of sending greeting cards, starting with Amy Good's family practice. It delves into the history of greeting cards, popularized during Queen Victoria's reign, and examines the modern cardmaking process at Hallmark. The video highlights the importance of sincerity and nostalgia in card themes. It also features Jeff Greenleaf, a renowned Hallmark artist, whose work inspired a Hallmark Christmas movie. Finally, it emphasizes the emotional value of handwritten cards as meaningful gifts.

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