EVENT CAPSULE REPORTER/CHYRON: 2010 BMI Urban Awards, Los Angeles, CA, United States, 9/10/10

Angela Manfredi reports from the BMI Urban Music Awards in Los Angeles, where Will.i.am of the Black Eyed Peas and other songwriters are honored for their contributions to music. Will.i.am shares his songwriting philosophy, emphasizing the importance of keeping the process organic and fun, avoiding overthinking, and maintaining a vivid and grand vision. The event celebrates the passion and creativity of the music industry.

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