Marketing - What is Branding?

The video tutorial discusses the importance of branding in marketing, emphasizing how it adds value to products by differentiating them from competitors. Branding involves using names, terms, symbols, and colors to identify a product, person, or organization. It serves two main purposes: product differentiation and consumer recognition. The tutorial also highlights the role of trademarks in protecting brands legally. Overall, branding helps consumers identify products easily and ensures that marketers can establish a strong product identity.

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