Hard Sell

The video tutorial discusses the role of sales in marketing, emphasizing the importance of different sales approaches. It introduces the concept of a hard sell, which is a forceful sales technique aimed at pressuring customers to make a purchase. While effective in some situations, the hard sell can be risky and potentially unethical if it involves misinformation or creates an unfounded fear of missing out. The tutorial advises caution in using this approach, as it may turn customers away.

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